If red carpet stylists had their way, awards season 2024 would be a joyous celebration of emerging designers, diverse talent and archival looks with an underlining note of thoughtfulness regarding the state of fashion. But, there are brand partnerships at play, new collections to promote and sponsors to keep happy. Hollywood’s wardrobes become Tetris puzzles, as celebrity dressers navigate samples, alterations and custom commissions, while keeping in mind both the couture and ready-to-wear trends and incorporating some semblance of sustainability in line with the industry’s commitment to do better for our planet. A dress is never just a dress during awards season.
If this sounds like an impossible tick-boxing exercise, there will be overarching themes at play at the Golden Globes, SAG Awards and Oscars, as stylists fall for the same buzzy designers, directional silhouettes and whimsical embellishments that chime with the current mood, but have lasting impact. Vogue picked the brains of three heavyweight dressers to find out what we can expect from the nominees and guests on film’s big nights in 2024.
Bridal was a major trend at last year’s Oscars, but all-white looks also proliferated on the spring 2024 runways, thanks to the likes of Stella McCartney, Prada, Valentino and Acne Studios. “It showed that white isn’t just for weddings,” opines Holly. “The laser-cuts, the sheer details, the neck lines… these looks are red-carpet worthy and I’m excited to see who walks in them.” We can imagine the British contingency – including Rosamund Pike and Emily Blunt – channelling this undone angelic look.
“If there is a time to shine, it’s on the red carpet,” asserts White. “Metallics will reign and spring 2024 brought some modern silhouettes to the runway that will give this somewhat consistent trend a contemporary and updated look.” Watch out, she says, for Paco Rabanne, Alexander McQueen and Ralph Lauren.
